WORK
Portfolios can only do so much. The heart of experience strategy and design is storytelling, and those stories need context, they need background, and most of all, they need a storyteller. (Like me, for instance.)
A stack of wireframes or an archived presentation, they say “This Was Done,” but they don’t always communicate why or how or where things went wrong before they went right.
That said, here are some artifacts from stories in my past. Take a look, check out the details, then ask me some questions.
2023
Bank of America
Merrill Lynch. A retirement ecosystem is vast and can be confusing.
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Sephora
Sephora Universe. Something big and virtual is coming. Too early to brag about it now, but watch this space.
Coming Soon
2022
Digitas
Knowledge Hub Playbook. What good is Sharepoint if you don’t use it? This was a way to make that better.
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Bank of America
Solution Finder. A choose-your-own-adventure style wizard to help Small Businesses succeed.
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2021
VanEck
Insights Redesign. The task? Give the client their own personal Bloomberg News.
First American
Title Insurance. How do you use one system to make every broker’s profile look and feel unique?
SkillSurvey
Website Redesign. Sometimes a project just works.
2020
Advance Local
Trust Study. With ten local newspapers to manage, how do you present the news in a way people trust?
2019
Invesco
The Ultimate PDP. When the product you offer is the key to everything you do, how do you make your details stand out? You start with the day-to-day-life of a financial advisor.
2018
JP Morgan Private Bank
Ecosystem Redesign. Over 18 months from start to finish, it’s only natural this work has it’s own case study?
2017
2016
Abbott Pharmaceuticals
Lead Conversion Tracking Tool. Practices were gathering new leads, but those leads disappeared. What if Abbott could serve their practices better by providing a means of tracking those leads?